Websites have been around for more than 20 years, and they have changed immensely since they were first introduced in the early 1990s.
Last month, Business Insider gave us a look into the ever-changing world of websites by showing us 23 popular brands’ websites in the ‘90s and what they look like today. The difference is staggering.
Our favorite brands like Apple, McDonald’s, Walmart, Pepsi, and more had websites that were loaded with text and WordArt-esque graphics that are just plain hard to look at. At the time, though, these companies didn’t have much to compare their websites to and hardly any of the capabilities we have today to create beautiful websites that are easy to use.
Websites today are rich in design, well-organized, and user-friendly. A recent article in TechCrunch says that “In the past decade, the importance of design within technology companies has risen dramatically as more digitally savvy consumers demand beauty alongside flawless functionality and great user experience.”
Your website design needs to be attractive to look at and unique from your competitors, but it also has to be highly functional so that your visitors can easily get what they need. In today’s fast-paced world, users are not at all averse to moving on to another website if they find one that is too difficult to navigate.
On top of creating a website that’s beautiful and functional, one of the biggest challenges when it comes to successful website design today versus back in the 1990s is that websites increasingly need to be easily usable on mobile devices. This is especially important now that Google considers mobile-friendliness as a ranking signal, which means that not being mobile-friendly could hurt your chances of being found by a search engine.
So, does your website stand up to today’s standards, or does it resemble one of the websites from the ‘90s? If you answered the latter, maybe it’s time to talk to us.