The excitement of the new year also brings with it new goals to accomplish.
With social media usage still growing, it’s important to be able to reach families on these platforms. So if your funeral home is not on social media, why not make that one of your goals for the new year?
Here is a simple breakdown of a few social media platforms, how they work, and how they can benefit your funeral home.
With more than 2.8 billion monthly users — per Statista, Facebook is one of the most popular social media platforms. It allows you to interact and engage with others online. By creating a Facebook Page for your funeral home, you can talk directly to families and build trust as a thought leader in the funeral profession.
Through status updates, sharing photos, and other types of social media engagement, you can encourage families to comment on your posts and ask questions. Facebook also allows you to add events, which can be useful for planning volunteer events, aftercare programs, educational seminars, or any other events that your funeral home hosts in your community.
Twitter is a quick way to get information out and answer questions. Your Tweets will have to be short and concise with the 280 character limit, but if you want to save time, you can connect your Facebook and Twitter pages so that you only share updates on one platform but publish updates on both platforms.
By having a Twitter account for your funeral home and following influencers in the funeral profession, it gives your funeral home more credibility.
LinkedIn is another helpful tool for your funeral home. It’s like a professional Facebook where you can interact and connect with other funeral directors and influencers. It’s also a place to share ideas and keep up with funeral profession trends.
Your personal profile shows your skills, and your connections can endorse you for these skills. You can create a LinkedIn page for your funeral home as well. Another great thing about LinkedIn is that you can use it to find new employees.
How does your funeral home use social media? Share your experiences in the comments below!
Last Updated: 7/16/21