Is your funeral home’s website providing a user-friendly mobile experience? According to a recent Hitwise report, about 60% of searches are from mobile devices, so it’s more important now than ever to have a mobile-friendly website. There are many factors that contribute to your website’s mobile-friendliness, but these five things may be hurting your mobile-friendliness. Luckily, they’re easy to fix.
Slow Internet Speed
Like how internet speed can hurt your SEO, it also can hurt your mobile-friendliness. If your mobile site takes a long time to load, then no one will take the time to wait. Especially on mobile devices, people are looking to get information quickly at their fingertips, and they’ll go elsewhere if your funeral home’s website can’t do that.
There are many factors that can affect your website speed, such as large images and video files. But another contributing factor may be your website host. You should always use a reliable website host, so you can ensure your website loads quickly for your users. Click here to check your website’s speed.
Poor User Experience
The user experience is important when viewing a website on any device, but especially on mobile. If users can’t locate the most important information on your mobile website, then it makes for a poor user experience. Users shouldn’t have to struggle to find information, as they’ll look elsewhere to find their answers. You should have a user-friendly navigation menu and a search bar that’s easy to locate and not hidden away.
Spelling and Grammar Errors
Spelling and grammar errors hurt your mobile-friendliness, SEO, and overall make your business look sloppy and untrustworthy. It also can lead to miscommunications if it’s a major error such as a mistyped price or other information about a product or service you offer. Make sure to fix any errors and have multiple people read through your funeral home website’s content. You can download Grammarly or another spell-checking tool to check for any errors.
Your CTAs — calls to action — shouldn’t be hidden away. These are the actions you want your potential client families to complete, such as entering their email to download a document or filling out a form to request information. If someone’s interested in the information you’re offering, you should make it easy for them to find it and enter their information. It’s frustrating for them if they can’t easily enter their information from a mobile device, and then your funeral home is missing out on a possible new lead.
If users have to pinch and drag your website around on their mobile device to view everything, then it isn’t a mobile-friendly design. A responsive website design adapts to any device users are viewing your website on, whether it’s a desktop computer, phone, or tablet. This makes it easy for them to navigate and locate the information they’re seeking.
How to Fix These Problems
Technology is only going to keep evolving, so if your funeral home doesn’t have a user-friendly mobile website, you’re behind. But with a reliable website provider, you can have a website design with an excellent user experience on all devices. For example, Frazer Consultants has responsive website designs that are easy to view and navigate on mobile devices. We also are working to create an even better mobile obituary experience, stay tuned for more information!