It’s difficult enough to manage your funeral home while taking care of the families you serve — but it’s even more difficult when your funeral home has multiple locations. Although each location has their own staff, you want to make sure that all your facilities are on the same page.
One easy way to manage your locations is making sure you have a modern and innovative funeral home website. It provides you with a dedicated place to organize all of your products and services.
Below are just a few examples of how a Frazer-powered website can help you stay organized.
Keep a Unified Brand
Keeping a unified brand is always important, but it’s even more crucial when your funeral home has multiple facilities. Your brand is how you want your families to feel when they read your name or think of their experiences with you. Not only does it help your funeral home run more efficiently, it helps your current and potential client families understand your funeral home’s mission.
You want your facilities to have the same look and feel — both in-person and online. You want them to all feel like part of one whole, not separate entities. Having a website with the right design and tools to convey your brand and stay organized is a major part of that.
And if you have two different brands with two different missions, the opposite is true. If one of your facilities caters to direct care or value while another caters to more premium services, you might want a different look for each website. You can learn more about the differences between direct, value, and premium services in this recap of Create Experiences, Gain Market Share at the 2017 NFDA International Convention & Expo.
Innovative Features All in One Place
With Frazer-powered websites, there are innovative features that funeral homes with multiple locations can take advantage of. For example, you can choose a website design with a drop-down menu feature to list all your locations’ phone numbers. Under the Call Now menu item, families can easily locate the phone number for the specific location that they want to call.
You also can include all your locations’ basic information like your addresses and contact information, staff members, and obituaries. This information can still be separated by location so your families can easily find the information they’re looking for. For example, you can organize your obituaries by location. This way, families can easily find their loved one’s obituary.
Additionally, Frazer-powered websites come with innovative features that you can manage all in one place. All Frazer-powered websites have the 365 Days of Healing message service, Text Directions feature, Tribute Pay, and more. They also integrate with Tribute Center — our all-in-one personalization suite.
Tribute Pay Makes Funeral Payments Easier
Tribute Pay can help you organize your funeral payments all in one place. You can offer families alternative payment options such as Tribute Crowdfunding, Tribute Loans, and Tribute Insurance Assignments. You’ll receive a monthly statement with everything conveniently organized on one form.
It’s quick and easy to enroll in Tribute Pay. And when enrolling, you’re given the option right away to use the same account for all your locations. If you’d rather keep them separate, you can do it that way too.