Hi I’m Sam Giedris, the social media and video specialist here at Frazer and today I want to talk to you about the benefits of hosting a holiday remembrance program at your funeral home. Holiday remembrance programs allow you to help struggling families, connect more with your community, and engage more on social media. As a funeral director, you know that the holidays can be especially hard for anyone who’s experienced loss, regardless of when they lost their loved one. Many grieving family members appreciate the opportunity to connect with others who are also grieving during the holiday season.
Hosting a holiday remembrance program allows the mourners in your community to be a part of a healing experience that doesn’t allow their loved one to get lost in the hustle and bustle of the holiday season. By creating a space for the mourners in your community to come together, you’re giving yourself and your funeral home a way to better engage with your community and to increase your brand awareness. So when you put together your event, invite everyone in your community that’s grieving the loss of a loved one. By opening up your event to more than just your existing client families, you’ll build trust with new families for the future.
In addition to creating a way to connect with your community in person, hosting a holiday remembrance program allows you to engage more on social media. Creating an event on Facebook allows you to reach more people in your area. But you can also create a blog post that explains what to expect from a holiday remembrance program. Share it on all of your social media platforms and then encourage your followers to share it with people who they think would benefit from attending your program. Photos from the event would also be great to use for Facebook and Instagram posts. Just be sure to let families know ahead of time that photos will be taken and to let you know if they don’t want to be photographed.
As you can see, hosting a holiday remembrance program has a ton of benefits for your funeral home. And they’re actually easier to organize than you might think. Our holiday remembrance media kit makes it easy to spread the word about your event. It includes things like a press release, RSVP, and sample script for the program.
To download our holiday remembrance media kit, click this link.