With June 30th being Social Media Day, now’s the perfect time to invest in your funeral home’s social media pages. It’s one thing to have a social media account, but are you making the most of all its opportunities?
Let’s discuss how you can enhance your funeral home’s social media presence and how our social media packages can help!
Importance of Being Present on Social Media
If you’re not quite convinced that your funeral home needs to be present on social media, here are some statistics that may change your mind:
- In 2019, 73% of U.S. adults use YouTube and 69% use Facebook, per Pew Research Center.
- YouTube is the second most popular website in the world and Facebook is the third most popular website in the world, per Alexa.
- More than 1.5 billion people use Facebook daily, more than 2.3 billion people use Facebook monthly, and there are more than 7 million active advertisers on Facebook, per Facebook Business.
- 90% of brands use social media to increase brand awareness, per Hootsuite.
- 90% of social media users have used social media to communicate with a brand or business, per Smart Insights.
As you can see, social media is a great tool for your funeral home to engage with your community. It gives you an online platform to establish yourself a thought leader and educate families about funeral planning and grief. People of all ages and backgrounds use social media, so you can reach your current and potential client families before they even enter your funeral home.
How to Enhance Your Social Media Presence
It takes more than just creating a social media account and posting whenever you have time. You need to have an established social media plan and personalize your page to your funeral home.
Personalize Your Profile
Your social media profiles should reflect your funeral home’s brand. An easy way to do this is with your profile and cover photos. If your funeral home recently renovated your facility, make sure to showcase that in your profile picture. Or, did your funeral home’s staff recently host a community event or volunteer at one? A group photo of your staff volunteering together would make a great cover photo.
Although “a picture is worth a thousand words,” you also need to include some written information about your funeral home. In the social media page’s about section, include information about your history, staff, and the services you offer.
Now that you’ve personalized your profile, it’s time to focus on your posts. It’s important to regularly post engaging content that’s inspirational and educational. For example, some topic ideas are funeral planning tips, the differences between burial and cremation, memorialization ideas, and grieving strategies.
This is just a small look into how your funeral home can make the most of social media. While you may want to implement these strategies, we know that many funeral directors just don’t have the time. That’s why we’re here to help!
Our Social Media Packages Can Help
With our variety of social media packages, we can help your funeral home manage your social media pages. Depending on which package option you select, we can create profile and cover photos, write content for your About section, post on your funeral home’s behalf, and much more! This way, you can focus on what you do best: caring for the families you serve. Contact an account representative at 866-372-9372 to learn more!