Here at Frazer Consultants, we have a team of hard-working people with a passion to provide innovative technology solutions for funeral homes. To give you a better idea of what we all do, we’re featuring one of our team members each month.
This month, we are featuring our Marketing Designer Ashley Silbaugh. Ashley creates all of our beautiful marketing materials including our eBooks, social media kits, media kits, case studies, The Meaningful Funeral publication, and so much more. She has a natural talent for knowing what is aesthetically pleasing, and we sure are happy to have her on our team!
Getting to Know Ashley
I’m the designated marketing designer at Frazer, which means I create both the marketing materials for Frazer, and the resources we provide to funeral directors to help them with their social media presence. I love my job because I get to work on a range of diverse projects — creating our Instagram posts, assembling social media kits for funeral homes, helping out with The Meaningful Funeral, and anything else you might see on social media or in your inbox.
Designing Resources for You
Half of my job can be summed up by looking at the Resources page on our website. Our content specialists write the copy, and I work with them to design the eBooks, social media kits, The Meaningful Funeral, and other resources to our brand standards. Photography plays a big role in our brand, so I spend a lot of time curating photos that have a similar look and feel. We always prioritize imagery that feels realistic and doesn’t have that overdone stock photography vibe.
Working on The Meaningful Funeral
Our print magazine The Meaningful Funeral is always fun to work on because it’s a physical product I get to design and then see printed in real life. With so many things going digital these days, it’s nice to have a tangible piece of work that stands out the way our magazine does. It’s also an opportunity for me to get creative with layout and typography, and an excuse to browse other beautiful publications whose design I admire for inspiration. Print design is how I started my career and it makes me happy to see there’s still a need for it despite all the importance placed on digital products.
Cultivating the Frazer Brand
Aside from the resources I design for funeral directors, I also work on the things Frazer shares on Instagram, Facebook, LinkedIn, and Twitter. This is always a collaborative effort with our video, social media, and content specialists. Anything you see on social media is usually touched by multiple team members and vetted to make sure everything is in the same Frazer voice and tone. We’re a close-knit team that’s always messaging back and forth; we’re always sharing inspiration, brainstorming new ideas, and collaborating on projects. This is another area where I take the time to carefully select photos to represent our brand.
Why She Loves Her Job
As it becomes more and more important for businesses to be engaging online, I think it’s great that Frazer is providing these resources to funeral directors. I think all of us have been positively impacted at one point or another by a funeral director who cared for us and our families in a time of need, and it feels good to be able to give back to them in some way. We know how hard they work every day, so we believe that anything we can do to make their lives easier is worthwhile.