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Make sure your client families have a positive first impression of your funeral home’s website and business. It takes just 50 milliseconds to form an opinion about a website. It takes longer to blink, smile, say “hi,” sneeze, hiccup, and so on.
As professionals and consumers, we know that first impressions are everything. We personally might have different levels of expectation, depending on the situation. For example, you might set a different “bar” when visiting a fast food restaurant compared to a fancy bistro. Sometimes you expect more if you’re going to spend more, and other times you expect more if what you’re buying or experiencing means more. It could be both: What type of impression would you expect to be made if you made reservations three months in advance at a fancy restaurant to celebrate a wedding anniversary? How about if you’re going to finally “pop the question?”