Frazer Blog

6 Reasons to Add Funeral Tribute Videos to Your Service Offerings

by | Aug 30, 2013 | Funeral Personalization

A mom and her two kids looking at a tablet

If you’re like most funeral directors, you’re probably thinking, funeral Tribute Videos? Like I need one more thing to add to my packed to-do list!

But before you dismiss the idea, check out the following six reasons to add funeral Tribute Videos to your offerings. When it comes down to it, Tribute Video creation represents one of the easiest, least expensive ways to please families. It also distinguishes the value that your funeral home brings to the community it serves.

Here’s why funeral video deserves a place in your company’s service list.

Reason #1 — Families Want Personalization

It’s no secret that families are moving away from the cookie-cutter services and embracing the idea of personalization.

According to the National Funeral Directors Association:

“As baby boomers age and find themselves having to plan funerals for loved ones and themselves, they are making funeral choices based on values that are different than previous generations. Baby boomers see funerals as a valuable part of the grieving process and are seeking ways to make them meaningful.”

One of the easiest ways to personalize a service is with a custom funeral video. Adding stylized intros, pictures, and video clips that memorialize the person are all ways to create the meaning families seek.

Reason #2 — Families Are More Comfortable Than Ever With Video

YouTube’s statistics page reports that more than six billion hours of video are watched each month on YouTube alone. Today’s families are used to watching funny videos, their favorite TV shows, and the news via the internet.

For this reason, video has become a natural first step in memorializing their loved ones. Families recognize the dynamic impact that a good funeral video can have on an otherwise unimaginative service. They’re eager to bring this sense of interactivity to the funerals they create.

Cater to these families’ desire to capture their memories via video and they’ll respond with positive reviews and increased referrals.

Reason #3 — Funeral Videos Showcase Value

A recent Gallup poll indicated that only two out of five respondents view funeral directors as highly ethical. Recent headlines about misplaced bodies and cremains being held captive certainly aren’t helping to improve this public perception.

Today’s funeral directors must compete not just against each other, but against common misconceptions about funeral homes as well. As a result, a funeral home’s success comes down to its ability to showcase value.

Every opportunity to offer families personalization of their services demonstrates the value that your business brings to the grieving process. Tribute Video creation is just one of these opportunities. But it’s certainly a compelling way to highlight the advantages of working with your firm over less tech-savvy funeral homes.

Reason #4 — Funeral Videos Provide Important Keepsakes

The grieving process is often more complex than the classic Kübler-Ross Five Stages of Grief model would have us believe. There’s no doubt that personalized keepsakes can assist in a family’s healing.

To the families of the deceased, keepsakes represent anchors in the storms of grief. They are tangible items that offer comfort immediately following a loved one’s passing and during the challenging times ahead.

Funeral Tribute Videos are especially powerful, as their dynamic nature can capture a person’s uniqueness more than physical keepsakes. Many funeral directors report that families appreciate viewing their Tribute Videos months — and even years — down the road.

Reason #5 — Funeral Videos Distinguish Your Business

Although many of today’s top funeral homes offer Tribute Videos, there are still some businesses that don’t. If these companies exist in your area, offering funeral videos represents a great way to set your business apart.

But even if funeral videos are common in your area, there’s still room to distinguish yourself based on the quality. Instead of relying on free programs, look for funeral industry-specific software. Tribute Center enables you to add pan/zoom effects, professional-quality music tracks, and video intros to the videos you produce.

Reason #6 — Funeral Videos Are Easy to Create

Funeral videos represent an ideal balance of high perceived value and low effort required. Very few other services that your funeral home can offer provide the advantages above for such little work.

Of course, the amount of work you’ll need to invest in funeral videos will depend on the software you choose. While we’re obviously partial to Tribute Center, what’s important is that your chosen program is easy and intuitive to use. It also should provide the professional-quality stock video, image, and music clips needed to create impressive videos.

With all that said, we want to hear from you. Are you offering funeral video tributes to your customers? If so, what’s the best compliment you’ve ever received on your video creations? Share your experiences in the comments section below!

Videos aren’t the only way to personalize a service. Check out our all-in-one stationery tool, Tribute Center, for ways your funeral home can further personalized services for families. Click here to download


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