Frazer Blog

Employee Feature: Marketing Manager Samantha Ward

by | Jul 31, 2019 | Funeral Profession

Employee Feature Samantha Ward

Here at Frazer Consultants, we have a team of hard-working people with a passion to provide innovative technology solutions for funeral homes. To give you a better idea of what we all do, we’re featuring one of our team members each month.

This month, we are featuring our Marketing Manager Samantha Ward! Samantha has been a part of the Frazer family for over three years now and has helped us grow as a company. Learn how she goes above and beyond to manage our marketing efforts and make helpful resources for funeral homes in this employee feature.

Getting to Know Samantha

I lead a team of content creators that are responsible for all of our marketing materials and resources. For a team of six, we produce a lot of different things: The Meaningful Funeral magazine, blogs, email newsletters, media kits, eBooks, user guides, videos, social media posts, and trade publication articles are just some of the many things we create. It’s my job to make sure everything runs smoothly, on time, and that we’re providing the best possible content to our audience.

Growing and Changing

When I first started working at Frazer Consultants, I was a content writer responsible for creating blogs, eBooks, and copy for brochures and other marketing materials. In the last three years, the marketing department and I have evolved a lot. We’ve grown from a team of two to a team of six, we’ve introduced new and different types of content, and we’ve really gotten to know our audience and refined our voice as a company. But we’re not done — we’re constantly learning and trying new things, and we love when we get feedback and ideas from the funeral directors we serve.

Why We Do What We Do

Day in and day out, our team works hard to put together quality resources for funeral directors that are free to use. But why not just stick to what a marketing team normally does, and produce nothing but ads and sales pitches? To put it plainly, selling isn’t our goal here at Frazer Consultants. Our goal is to help funeral directors serve their families in new and meaningful ways.

All of the technology, software, and website solutions we create are designed to make funeral directors’ lives easier and provide families with features that make the worst times in their lives easier. So when we think about the resources we produce, we have the same goal in mind. Funeral directors sacrifice so much to serve families in times of distress and great need, and they deserve all the help they can get. Our goal is to provide as much of that help as we can.

What’s Coming Next?

As I mentioned before, we’re constantly growing and changing as a department and as a company. We’re constantly thinking of new resources we can provide to funeral homes and listening to the feedback we get from funeral directors across the U.S. and Canada. We’re also updating a lot of our old materials to make sure our resources stay up to date as the profession changes. We appreciate the hard work that funeral directors do every day, so we are constantly looking for ways to give back.


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