At Frazer Consultants, our marketing team strives to provide free, quality resources for funeral directors. Many of our resources feature tips for marketing, social media, personalization, memorialization, event planning, and SEO.

We want to help funeral homes excel and save funeral directors time and other valuable resources. Though we have many videos that we release on a nearly weekly basis, we are featuring some that offer our greatest advice below!

How to Create Social Media Content Specific to Each Platform

In this video, our Social Media and Video Specialist Sam Giedris explains how you can create social media content for each different platform. This is important because in order to get the most engagement from followers, it’s important to switch up what you post on each platform. People don’t want to see the same exact content four times. Sam offers some ideas and explains what kind of content is best for each platform.

Self-Care Strategies for Busy Funeral Directors

Funeral directors experience job burnout more than most professions. That’s why practicing self-care is vital for their wellbeing. In this short video, I go over some simple ways funeral directors can incorporate self-care strategies into their busy lives.

How to Exceed Families’ Funeral Expectations

Funeral directors are always going above and beyond to help their client families. However, we know that every so often you need some inspiration! That’s why our Senior Content Specialist Jenny Goldade is sharing ways your funeral home can exceed families’ expectation before, during, and after the funeral.

How Your Funeral Home Can Create a Successful Marketing Campaign

Creating a successful marketing campaign takes a lot of strategizing and hard work. Lucky for you, our Marketing Manager Samantha Ward has the tips to get you started in this video.

Getting to Know Emerging Trends in the Funeral Profession

In order to provide quality products and services to families, funeral directors need to be aware of the major emerging trends in the funeral profession. In this video, Sam goes over some of the biggest ones including technology, cremation, green burials, and more.