Frazer Blog

Why 2019 Is the Year of Mobile-Friendly Websites

by | Jan 3, 2019 | Funeral Home Websites

woman using smartphone

It’s predicted that this year, 94% of small business websites will be mobile-friendly. That means this is the year your funeral home catches up with the times and gets a mobile-friendly website.

Making your website mobile-friendly will take time, money, and effort — which is why we’re sharing reasons why it’s your most important and worthwhile investment in 2019.

It’s an Expectation

Having a mobile-friendly website is no longer just a perk, it’s an expectation. With 52.2% of all website traffic coming from mobile phones in 2018, it’s clear that providing client families with a mobile-friendly website is a must.

Families will become impatient with your website if it takes too long to load, doesn’t properly display content, or forces them to zoom and scroll. This could cause them to give up on looking up your services and move on to your competitor with a better website.

People Like Responsive Websites

Though many people may be unfamiliar with the term “responsive websites,” it’s likely that they interact with many of them every day. To have a responsive website means that your website responds or adjusts to whatever screen is being used, and this is important since smartphones and tablets vary greatly in size. It also responds to whether the mobile device is being used in a portrait or landscape orientation, so if the user turns their phone to the side.

The reason many people prefer this kind of website is that they are easier to use. People no longer have to zoom in and out on your website to view content. Rather, the website adjusts the content for them.

Your SEO Depends on It

Since most searches happen via Google, it’s important to cater to their algorithm. Currently, their search algorithm favors mobile-friendly sites, especially responsive ones. If you want to rank high on search engines, it’s time to make sure your website is mobile-friendly.

Attention Spans Aren’t Getting any Longer

As internet speeds increase, people expect websites to load within seconds on their phones. In fact, 47% of users will leave your website if it takes more than two seconds to load. That means your website and the content on it better be optimized to load quickly!

Is your website mobile-friendly? Share your experience switching to a mobile-friendly website in the comments below!


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