Frazer Consultants eLibrary

Are You Making the Most of Your Funeral Home's Website?

angel ornament

A FRAZER GUIDE

Mobile

A lot of funeral homes already have mobile-friendly websites, but are they getting the most out of being mobile?
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A FRAZER GUIDE

Cybersecurity

This eBook will go over ways you can stay on top of your funeral home's cybersecurity and avoid online threats.

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A FRAZER MEDIA KIT

Websites

Need help marketing your Frazer-powered website to your families? We’ve got you covered with social media posts and a press release!

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THE MEANINGFUL FUNERAL

Issue 8

These days, having a website is crucial to building your business and serving your client families. Learn what makes a good website in this issue of The Meaningful Funeral.

Our Newest Resources

laptop on a desk

A FRAZER GUIDE

Cybersecurity

This eBook will go over ways you can stay on top of your funeral home's cybersecurity and avoid online threats.

mountain

THE MEANINGFUL FUNERAL

Issue 21 | Winter 2021

This issue of The Meaningful Funeral covers a variety of topics, such as responding to reviews, event ideas for your funeral home, and more.

hands holding a gift

A FRAZER GUIDE

In-Person and Virtual Holiday Remembrance Events

In this eBook, we'll go over how to plan a successful holiday remembrance event, whether it's in-person, virtual, or both.

laptop on a desk

A FRAZER RESOURCE GUIDE

Five Ways to Do Your Newsletter Right

Newsletters are a great way to keep families informed about news and events happening at your funeral home.

Our Most-Downloaded Resources

2020 Calendar of Events

A FRAZER GUIDE

Facebook

Facebook in particular is a powerful tool. Learn how to use it to connect with your community by downloading this eBook!

A Frazer Guide - Alternative Burial Methods

A FRAZER GUIDE

Alternative Burial Methods

Cremation isn't the only disposition method emerging in recent years. This eBook will go over some of the most prevalent alternative burial methods seen today.

A Frazer Guide - Self-Care for Funeral Directors

A FRAZER GUIDE

Self-Care for Funeral Directors

Practicing self-care is important for today’s funeral directors. Yet it’s something that isn’t talked about much.

A Frazer Guide - Email Marketing for Your Funeral Home

A FRAZER GUIDE

Email Marketing

By making the most of email marketing for your funeral home, it opens the door for many ways to find new client families and continue to serve current ones.

eBooks & User Guides

Paying for Funerals
A Frazer Guide - Funeral Financing for Your Funeral Home

A FRAZER GUIDE

Funeral Financing

In this guide, we’ll go over why today’s families want financing, how to discuss financing as an option, and ways to market your funeral home’s own financing program.

A Frazer Guide - The Complete Guide to Crowdfunding

A FRAZER GUIDE

Crowdfunding

By offering your families multiple payment options, like crowdfunding, you can help them plan the funeral that their loved one deserves.

A Frazer Guide - Different Funeral Payment Options

A FRAZER GUIDE

Payment Options

This eBook will take a look at some of the technologies available to us that lessen the burden on client families while still ensuring that the bills get paid on time and in full.

Websites
A Frazer Guide - Creating a Successful Blog for Your Funeral Home

A FRAZER GUIDE

Blogging

In this eBook, we’ll discuss the key components of a successful blog, writing tips, blog topic ideas, and more!

A Frazer Guide - An Updated Look at Search Optimization

A FRAZER GUIDE

Search Engine Optimization

SEO may sound complicated, but it doesn’t have to be. We’ve put together an updated guide for people who are new to SEO.

A Frazer Guide - The Importance of a Mobile-Friendly Website

A FRAZER GUIDE

Mobile-Friendliness

A lot of funeral homes already have mobile-friendly websites, but are they getting the most out of being mobile?

A Frazer Guide - Cybersecurity for Your Funeral Home

A FRAZER GUIDE

Cybersecurity

This eBook will go over ways you can stay on top of your funeral home's cybersecurity and avoid online threats.

Social Media
A Frazer Guide - Instagram for Your Funeral Home

A FRAZER GUIDE

Instagram

In this eBook, your funeral home will learn how to use Instagram to reach more potential client families and humanize your brand.

A Frazer Guide - Facebook for Your Funeral Home

A FRAZER GUIDE

Facebook

Facebook in particular is a powerful tool. Learn how to use it to connect with your community by downloading this eBook!

A Frazer Guide - LinkedIn for Your Funeral Home

A FRAZER GUIDE

LinkedIn

By having a professional LinkedIn account for both yourself and your funeral home, families can see your experience in the funeral profession.

A Frazer Guide - Social Media Ads and Promotions for Your Funeral Home

A FRAZER GUIDE

Social Promotion & Ads

Through social media promotion, you can find potential client families through sponsoring posts and creating ads for your target audience.

Personal Growth
A Frazer Guide - Self-Care for Funeral Directors

A FRAZER GUIDE

Self-Care for Funeral Directors

Practicing self-care is important for today’s funeral directors. Yet it’s something that isn’t talked about much.

A Frazer Guide - The Modern Funeral Director

A FRAZER GUIDE

The Modern Funeral Director

As a funeral director, it's important to understand how to embrace change, while still maintaining important traditions.

Building Your Firm
A Frazer Guide - Creating or Updating Your Funeral Home's Pet Memorial Services

A FRAZER GUIDE

Offering Pet Memorial Services

Whether your funeral home is looking to start offering pet memorial services or update your current pet services offered, we’ve got you covered in this pet services eBook.

A Frazer Guide - Preparing Your Funeral Home for the Future

A FRAZER GUIDE

Preparing for the Future

The purpose of this eBook is to give your funeral home ideas for additional revenue sources, while serving families in new, meaningful ways.

A Frazer Guide - Successfully Running Your Family-Owned Funeral Business

A FRAZER GUIDE

Running Your Family-Owned Business

This eBook explores some of the advantages a family-owned funeral business has, as well as some of its drawbacks.

Funeral Trends
A Frazer Guide - Future Funeral Trends

A FRAZER GUIDE

Future Funeral Trends

Funerals are evolving at an exceptional rate and they will continue to do so. If you want to keep up with the upcoming trends, this eBook is a good place to start.

A Frazer Guide - Alternative Burial Methods

A FRAZER GUIDE

Alternative Burial Methods

Cremation isn't the only disposition method emerging in recent years. This eBook will go over some of the most prevalent alternative burial methods seen today.

Marketing
A Frazer Guide - Email Marketing for Your Funeral Home

A FRAZER GUIDE

Email Marketing

By making the most of email marketing for your funeral home, it opens the door for many ways to find new client families and continue to serve current ones.

A Frazer Guide - Generating Leads for Your Funeral Home's Marketing

A FRAZER GUIDE

Lead Generation

This eBook will go over what a lead is, what lead generation is, and lead generation techniques your funeral home can use.

A Frazer Guide - How to Better Market Your Funeral Home

A FRAZER GUIDE

Marketing

This eBook will help you make the most of your marketing, not only so you can continue to make ends meet, but so you can provide the best services and products to your families.

A Frazer Guide - Basics of Video Marketing for Your Funeral Home

A FRAZER GUIDE

Video Marketing

In this eBook, we’ve outlined the basics of video marketing for your funeral home. Whether you have some experience in video or are completely new, this guide will lay it all out.

A Frazer Guide - Direct Mail Marketing for Your Funeral Home

A FRAZER GUIDE

Direct Mail Marketing

Creating effective direct mail campaigns requires both creativity and careful planning — but the payoff is worth it. Especially for funeral homes.

A Frazer Guide - Marketing Research for Your Funeral Home

A FRAZER GUIDE

Market Research

This eBook focuses on families before they even come to your funeral home. By conducting marketing research, you can learn about your funeral home’s potential customers.

A Frazer Guide - Responding to Reviews and Requesting Testimonials

A FRAZER GUIDE

Reviews & Testimonials

This eBook will explain why reviews matter and the difference between testimonials and reviews, and offer strategies for dealing with reviews.

A Frazer Guide - PPC Advertisements for Your Funeral Home

A FRAZER GUIDE

PPC Advertisements

In this guide, we’ll cover the fundamentals of what paid search advertising entails, how your funeral home can use — and benefit from — paid search, and so much more.

Helping Families
A Frazer Guide - Community Support Ideas for Your Funeral Home

A FRAZER GUIDE

Community Support

This eBook will go over community support ideas for funeral homes, including event ideas, resource suggestions, and more.

A Frazer Guide - Organize & Market Your Funeral Home's Events

A FRAZER GUIDE

Planning & Marketing Events

This eBook is full of free step-by-step guides and checklists for planning your funeral home’s events to help you stay organized and make the most of your events.

A Frazer Guide - Exceeding Your Families' Funeral Expectations

A FRAZER GUIDE

Going the Extra Mile

In this eBook, we’ll discuss ways your funeral home can exceed your families’ funeral expectations through various programs, resources, and kind gestures.

A Frazer Guide - Capturing a Life Story

A FRAZER GUIDE

Capturing a Life Story

In this guide, you’ll find the benefits of having an end-of-life arrangement conversation as well as ideas, tips, and ways to get the conversation started.

A Frazer Guide - Creating a Successful Holiday Remembrance Program

A FRAZER GUIDE

Holiday Remembrance Programs

In this guide, we offer a step-by-step plan to perfecting your holiday remembrance program; ensuring you maximize family turnout and satisfaction.

A Frazer Guide - Personalization for Professions, Callings, and Hobbies

A FRAZER GUIDE

Profession Personalization

In this eBook, we’ll go over ways that you as a funeral director can incorporate special details into funeral services based on the professions, passions, and hobbies.

hands holding a gift

A FRAZER GUIDE

In-Person and Virtual Holiday Remembrance Events

In this eBook, we’ll go over how to plan a successful holiday remembrance event, whether it's in-person, virtual, or both.

User Guides
User Guide - Facebook Live

A FRAZER GUIDE

Facebook Live

To make live streaming funerals easier, we created a guide for using Facebook Live that walks you step by step through the process.

User Guide - Tribute Wall Guide

A FRAZER GUIDE

Tribute Walls

To make funerals with social distancing easier, we created a guide for making the most of Tribute Wall on your Frazer-powered website.

User Guide - Tribute Insurance Assignments

A FRAZER GUIDE

Tribute Insurance Assignments

We've designed Tribute Insurance Assignments to be as easy to use as possible, and this user guide is here to help you get started.

Help With Marketing

Social Media Kits

We’ve put together these kits with ready-to-use Facebook, LinkedIn, Instagram, and Twitter posts that are easy for you to share with your families. We've also provided blog prompts and social media tips!

Want some extra help with social media? Check out our social media services!

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A FRAZER SOCIAL MEDIA KIT

January 

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A FRAZER SOCIAL MEDIA KIT

February 

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A FRAZER SOCIAL MEDIA KIT

March 

eggs and baskets

A FRAZER SOCIAL MEDIA KIT

April 

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A FRAZER SOCIAL MEDIA KIT

May 

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A FRAZER SOCIAL MEDIA KIT

June 

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A FRAZER SOCIAL MEDIA KIT

July 

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A FRAZER SOCIAL MEDIA KIT

August 

September Social Media Kit cover

A FRAZER SOCIAL MEDIA KIT

September 

October Social Media Kit cover with Halloween decorations

A FRAZER SOCIAL MEDIA KIT

October 

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A FRAZER SOCIAL MEDIA KIT

November 

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A FRAZER SOCIAL MEDIA KIT

December 

Media Kits
Media Kit - Frazer Powered Websites

A FRAZER MEDIA KIT

Frazer-Powered Websites

Need help marketing your Frazer-powered website to your families? We've got you covered with social media posts and a press release!

Media Kit - Tribute Pay

A FRAZER MEDIA KIT

Tribute Pay

Need help marketing Tribute Pay to your families? We've got you covered with social media posts and a press release!

Media Kit - Tribute Crowdfunding

A FRAZER MEDIA KIT

Tribute Crowdfunding

Need help marketing Tribute Crowdfunding to your families? We've got you covered with social media posts, a press release, and more!

Media Kit - Tribute Insurance Assignments

A FRAZER MEDIA KIT

Tribute Insurance Assignments

Need help marketing Tribute Insurance Assignments to your families? We've got you covered with social media posts and a press release!

Media Kit - Tribute Loans

A FRAZER MEDIA KIT

Tribute Loans

Need help marketing Tribute Loans and funeral financing to your families? We've got you covered with social media posts and a press release!

Media Kit - Holiday Remembrance Program

A FRAZER MEDIA KIT

Holiday Remembrance Program

This kit includes social media posts, a sample script and agenda for your event, suggested readings for your event, sample invitations, and more!

Media Kit - COVID-19

A FRAZER MEDIA KIT

COVID-19

Need help updating your families about COVID-19? We've got you covered with social media posts and a press release!

Current Issue

The Meaningful Funeral Issue 21 Cover

THE MEANINGFUL FUNERAL

Issue 21 | Winter 2021

This issue of The Meaningful Funeral covers a variety of topics, such as responding to reviews and event ideas for your funeral home.

Previous Issues

The Meaningful Funeral Issue 1 Cover

THE MEANINGFUL FUNERAL

Issue 1 | Fall 2017

Does your funeral home host a holiday remembrance program each year? Get helpful tips to make your event successful in this issue of The Meaningful Funeral.
The Meaningful Funeral Issue 2 Cover

THE MEANINGFUL FUNERAL

Issue 2 | Winter 2017

Is your website serving you and your families the way it could be? Find out what makes a website successful in this issue of The Meaningful Funeral.
The Meaningful Funeral Issue 3 Cover

THE MEANINGFUL FUNERAL

Issue 3 | Winter 2018

See how our Tribute Insurance Assignments can help you better serve today's families in our latest issue of The Meaningful Funeral.
The Meaningful Funeral Issue 4 Cover

THE MEANINGFUL FUNERAL

Issue 4 | Spring 2018

Have you ever wondered how your funeral home can show up higher in search engine results? Learn the tips and tricks of SEO and PPC in this issue of The Meaningful Funeral.
The Meaningful Funeral Issue 5 Cover

THE MEANINGFUL FUNERAL

Issue 5 | Spring 2018

Starting the preplanning and end-of-life conversation can be difficult, which is why we've packed this issue of The Meaningful Funeral with tons of tips to encourage families.
The Meaningful Funeral Issue 6 Cover

THE MEANINGFUL FUNERAL

Issue 6 | Summer 2018

The funeral profession is in a time of rapid growth and change. This issue of The Meaningful Funeral looks at some of the trends impacting the profession.
The Meaningful Funeral Issue 7 Cover

THE MEANINGFUL FUNERAL

Issue 7 | Fall 2018

The holidays mean a time of sadness and grief for families you serve as they experience them without their loved one. See how you can help during this time of year.
The Meaningful Funeral Issue 8 Cover

THE MEANINGFUL FUNERAL

Issue 8 | Winter 2018

These days, having a website is crucial to building your business and serving your client families. Learn what makes a good website in this issue of The Meaningful Funeral.
The Meaningful Funeral Issue 9 Cover

THE MEANINGFUL FUNERAL

Issue 9 | Winter 2019

Is your funeral home ready for the new year? Embrace all the opportunities the new year has to offer by checking out our tips for making the most of the new year.
The Meaningful Funeral Issue 10 Cover

THE MEANINGFUL FUNERAL

Issue 10 | Spring 2019

Is your funeral home on social media? If not, now is the perfect time to start. This issue explains all the benefits of being active on social media.
The Meaningful Funeral Issue 11 Cover

THE MEANINGFUL FUNERAL

Issue 11 | Summer 2019

This issue of The Meaningful Funeral talks about self-care and how important it is to take care of yourself so that you can continue to care for others.
The Meaningful Funeral Issue 12 Cover

THE MEANINGFUL FUNERAL

Issue 12 | Summer 2019

This issue of The Meaningful Funeral is about integrations and how they can eliminate daunting tasks like double data entry.
The Meaningful Funeral Issue 13 Cover

THE MEANINGFUL FUNERAL

Issue 13 | Winter 2019

Learn how to help more families find your funeral home online. This issue of The Meaningful Funeral is about search engine optimization (SEO).
The Meaningful Funeral Issue 14 Cover

THE MEANINGFUL FUNERAL

Issue 14 | Winter 2020

Learn how a good website design helps your funeral home's business. This issue of The Meaningful Funeral is about funeral home website customization.
The Meaningful Funeral Issue 15 Cover

THE MEANINGFUL FUNERAL

Issue 15 | Spring 2020

Learn how to boost your funeral home's bottom line. This issue of The Meaningful Funeral is about how to create a consistent revenue stream for your business.
The Meaningful Funeral Issue 16 cover

THE MEANINGFUL FUNERAL

Issue 16 | Fall 2020

This issue of The Meaningful Funeral covers a variety of topics, such as holiday remembrance programs and website customization.

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THE MEANINGFUL FUNERAL

Issue 17 | Winter 2020

This issue of The Meaningful Funeral covers a variety of topics, such as cybersecurity best practices, time management, and so much more.

The Meaningful Funeral Issue 18 magazine cover

THE MEANINGFUL FUNERAL

Issue 18 | Spring 2021

This issue of The Meaningful Funeral covers a variety of topics, such as alternative burial methods, funeral payment options, and so much more.

The Meaningful Funeral Issue 18 magazine cover

THE MEANINGFUL FUNERAL

Issue 19 | Summer 2021

This issue of The Meaningful Funeral covers a variety of topics, such as succession planning, keeping repeat families, and so much more.

TMF Issue 20

THE MEANINGFUL FUNERAL

Issue 20 | Fall 2021

This issue of The Meaningful Funeral covers a variety of topics, such as requesting testimonials, signs your website needs an upgrade, and more.

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THE MEANINGFUL FUNERAL

Issue 21 | Winter 2021

This issue of The Meaningful Funeral covers a variety of topics, such as responding to reviews, event ideas for your funeral home, and more.

Facebook Live Checklist

A FRAZER CHECKLIST

Facebook Live

This checklist goes over everything funeral directors need to do before going live on Facebook.
Self-Care Resource List

A FRAZER RESOURCE LIST

Self-Care for Funeral Directors

This resource list goes over 40 ways funeral directors can practice self-care during these challenging times.
Funeral technology on multiple devices

A FRAZER RESOURCE LIST

Limitless Funeral Technology

This resource list goes over how your funeral technology can help you create more personalized funerals and find new revenue opportunities.
Frazer Consultants funeral home websites on smartphones

A FRAZER CHECKLIST

Is Your Website in the Right Decade?

Use this checklist to see if your funeral home’s website is in the right decade. If it doesn’t pass the test, learn how we can help!

laptop on a desk

A FRAZER RESOURCE GUIDE

Five Ways to Do Your Newsletter Right

Newsletters are a great way to keep families informed about news and events happening at your funeral home.

Hear What Clients Have to Say

Case Study - Haskell Funeral & Cremation Services

A FRAZER CASE STUDY

Haskell Funeral & Cremation Services

Check out what Life Tribute Specialist and Co-Owner Veronica Haskell of Haskell Funeral & Cremation Services had to say about working with us!

Case Study - Fairfax Memorial Funeral Home

A FRAZER CASE STUDY

Fairfax Memorial Funeral Home

Check out what General Manager Archer Harmon of Fairfax Memorial Funeral Home had to say about working with us!

Case Study - Duncan Graves & Lancaster Morgan Funeral Home

A FRAZER CASE STUDY

Duncan Graves & Lancaster Morgan

Check out what Funeral Director and Owner Douglas Hunter of Duncan Graves & Lancaster Morgan Funeral Homes had to say about working with us!

Frazer Consultants

Frazer Consultants

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