Transcript:

Hi, I’m Jenny Goldade, the senior content writer here at Frazer. And today, I want to talk to you about how to create a successful blog for your funeral home.

To start, you need to create original content. 78% of consumers find companies that create custom blog content more trustworthy than those with generic content. So, putting in the effort to create original content is really worth the effort to engage your community. When creating original blog content, you want to have a consistent writing style and voice.

Next, you want to determine your target audience and create a blog title that grabs your readers’ attention. Then, vary your sentences and formatting so your readers aren’t staring at a large block of text. Next, you want to create a call to action for the bottom of your blog post! Your call to action could be anything such as download some type of free content, have them call your funeral home about preplanning options, sign up for your email subscription, or anything else you want readers to do.

Before you publish your blog post, you want to edit and revise it for any errors. It’s also a good idea to have someone else read through it as well. Finally, you’ll want to add a photo. Blog with photos get 94% more views than those without one. And you can find free high-quality stock photos on sites like Reshot, Pexels, or Unsplash.

Now that you know the basics of blog writing, it’s time to choose a blog topic! Some topics you can consider are preplanning funerals, the history of your funeral home, how to preserve funeral flowers, healthy ways to cope with grief, or holiday–related posts.

In addition to building a relationship with your community, your blog can help build your search engine optimization, or SEO, if you include external and internal links, keywords, and calls to action.

To learn more about how to create a successful blog and increase your SEO, click here to download our free eBook.