Transcript:

Hi, I’m Samantha Ward, and I’m the marketing manager here at Frazer Consultants. Today, I want to talk to you about SEO and why it’s important for your funeral home’s website.

Search engine optimization or SEO is the process of strategically optimizing your website for search engines. A good SEO strategy gets you higher on the search engine results pages and it increases your website traffic. SEO best practices are always changing, so it’s important to stay up to date.

There are three things that you can do right now to improve your SEO. The first and easiest thing to do is make sure that your website has relevant keywords. Keywords are what families will search for on search engines. A keyword can be more than one word. It just needs to be three words or less and you can use it throughout your website. For example, funeral register book is a lot more relevant than just register book because that could refer to a wedding or a baby shower or any number of life events. Posting original content is a great way to incorporate those keywords and improve your SEO. You want to update your content frequently, so posting a blog every other week or every week is a great way to do that. It’s also important that you’re constantly updating the rest of the content on your website so that it’s up to date.

The second way to improve your SEO is to make sure that your website is mobile-friendly. People are searching on their phones more and more and it’s important that your website can be found there. Responsive websites are a best practice when it comes to being mobile-friendly.

The third way to improve your SEO is to make sure that your site is secure. Websites with a secure sockets layer are ranked higher on most search engines.

To learn more about SEO or see how a Frazer-powered website can help your funeral home, click here.