Frazer Blog

A Year in Review: New Frazer Products and Resources from 2021

by | Dec 1, 2021 | Funeral Home Websites, Funeral Profession, Funeral Technology

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It’s been a busy year here at Frazer, so we want to fill you in on some things we’ve rolled out this year you might not be aware of yet. From new Frazer products to create a more efficient process for your funeral home to free resources to make your lives easier, here’s a brief recap in case you missed anything. 

What’s New at Frazer in 2021 

If you stopped by our booth at the NFDA Convention, then you got an in-person look at how these new Frazer products can save you much-needed time. But if you couldn’t make it, here’s what you missed:  

All-New Website Builder 

Easily make changes to your website and stand out in your community with our drag-and-drop website builder. You can make changes anytime, day or night, to reflect what’s happening at your funeral home. 

Integrated Payments 

Give families the convenience of paying right on your website with a credit card or eCheck, through an emailed invoice, or with one of Tribute Pay’s other options, including crowdfunding, financing, and life insurance assignments. 

FrazerGO Management Software 

Stay in touch with your funeral home anywhere on virtually any device. With FrazerGO, manage your cases and upcoming tasks all in one place. Collect families’ signatures and payments electronically, view your upcoming tasks and services at a glance, collaborate with families virtually through a secure link that stores everything in one-easy-to-access place, and more. 

Growth Engine Marketing Hub 

To save you time and make it easier for you to find new client families, we partner with Growth Engine Marketing Hub. With this tool, you can choose from hundreds of pre-made Facebook posts, emails, and ad campaigns. Then, customize them or leave them as-is and schedule them on the easy-to-use calendar. 

Most-Read Blog Posts of 2021 

We regularly contribute to the Frazer Consultants Blog, so you can stay up to date on the latest trends, news, and ideas. From website tips to marketing best practices, we wrote blog posts on many topics this year.  

In case you missed them, these are this year’s top five most-read blog posts. 

5. 10 Steps for Writing a Blog Post for Your Funeral Home 
Ranking in number five is this step-by-step article about how to write a blog post. By following these 10 steps, you can write engaging blog posts that get found by more families. 

4. Out with the Old — May and June’s New Frazer Funeral Home Websites 
The fourth most-read blog post is from our recurring series that highlights our clients’ new funeral home websites and upgrades. Check out their websites and what other Frazer products they’re taking advantage of. 

3. Six Ways to Exceed Families’ Funeral Expectations 
We love that so many funeral directors want to learn how to go above and beyond for their families! In this blog post, you’ll learn six ways that you can exceed families’ expectations before the service, during the service, and afterward. 

2. How Your Funeral Home Can Keep Repeat Client Families 
The number two spot goes to this blog post about how to keep families coming back to your funeral home for their funeral needs. Check out the five ideas in this blog post to get you started. 

1. 10 Ways to Reinvest in Your Funeral Home 
Drum roll…the most-read blog post of 2021 is about how to reinvest in your most valuable asset: your funeral home. Many funeral homes earn extra funds through their convenient technology solutions like an online payment center and flower store. However, what should you do with those funds? These 10 ideas can help. 

The Meaningful Funeral Magazine and Other New Resources 

We released several issues of The Meaningful Funeral this year, including:  

Issue 18 | Spring 2021 

In this issue, we covered a variety of topics, such as alternative burial methods, funeral payment options, and so much more. 

Issue 19 | Summer 2021 

In issue 19 of The Meaningful Funeral, we discussed important topics from succession planning to how to keep repeat families. 

Issue 20 | Fall 2021 

In this issue, we celebrated our 20th issue of The Meaningful Funeral. Along with articles on topics like requesting testimonials and signs your website needs an upgrade, we also featured this year’s new Frazer products. 

Coming Soon: Issue 21 | Winter 2021 

Issue 21 of The Meaningful Funeral will be printed shortly and arriving in your mailboxes very soon! As always, the link to the online version will be available in our eLibrary. In this issue, you can look forward to reading about prepping for the new year, event ideas, and more. 

Along with The Meaningful Funeral, we also released several other free resources for funeral directors, like our new Holiday Remembrance Event Guide that goes over in-person and virtual holiday event planning. Visit our eLibrary to download this guide and explore our growing list of free resources. 

Is your website ready for 2022? See how our drag-and-drop website builder can help you create a one-of-a-kind website for your funeral home. Click here to schedule a free demo.  


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