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Hi, I’m Sam Giedris, the social media and video specialist here at Frazer. You may already know that LinkedIn and Facebook are similar in that you can connect with people and share posts. But where Facebook is about personal connections, LinkedIn is focused on professional networking and sharing educational content.

By having a LinkedIn account for both yourself and your funeral home, you can better connect with funeral professionals and members of your community. Let’s quickly go over the basics of using LinkedIn and how it benefits your funeral home.

On LinkedIn, the people you connect with are called your connections. Like Facebook, your posts and your connections’ posts appear on your newsfeed. But the Work tab allows you to use LinkedIn’s other features, such as posting a job opening.

Your personal profile is the perfect place for you to connect with other funeral professionals, follow influential organizations, and establish yourself as a thought leader. It’s also a place for you to highlight your skills. For example, some skills you could include are event planning, memorial services, and public speaking.

To establish yourself as a thought leader, you can post educational content and participate in engaging conversations. Try sharing articles related to the funeral profession, writing your own articles, or sharing links to your funeral home’s blog.

Your business page is a great place for you to engage with your community and share informative content. For example, you can answer frequently asked questions about funeral planning, share your funeral home’s blogs, or post updates about your latest accomplishments and upcoming events. When sharing your funeral home’s blog posts, remember to include a caption that describes the content and why families should read it.

To learn more about making the most of LinkedIn, click here to download our free eBook.