Transcript:

Hi, I’m Sam Giedris, the Social Media and Video Specialist here at Frazer. And today I want to talk to you about how to make the most of your funeral home’s Facebook Page.

If your funeral home doesn’t already have a Facebook Page, you should consider making one, because it’s a great way for you to engage with your community. Facebook has an average of 1.37 billion users every day, and 68% of all American adults are on Facebook.

When creating a Page, you want to make sure you create a business Page so that anyone can easily find and follow you. A business Page also allows you to boost or sponsor posts, create events, or go Live.

An important part of being on Facebook is posting regularly. When you post, you want to be honest, conversational, and timely. And posting on things that you’re an expert in can help you be seen as a thought leader in your community.

If you’re not getting the engagement you want, you can boost or promote your posts. For just a few dollars you can reach hundreds or even thousands of people in your area.

Facebook Events are a great way to spread the word about your funeral home’s volunteer events, preplanning programs, or any other programs that your funeral home offers. You can invite people to your event and then encourage your guests to invite even more people as well.

The Facebook Live feature allows you to broadcast live videos in your Facebook feed. This can be a great way to broadcast educational seminars for people who can’t be there for the event.

To learn more about how to make the most of your funeral home’s Facebook Page, download our Facebook eBook!