Frazer Blog

The Hidden Benefit of Frazer Funeral Home Technology [Podcast]

by | Aug 23, 2021 | Funeral Home Websites, Funeral Profession Videos, Funeral Technology, John Ashworth

John Ashworth podcast


Check 1, 2, 3, 4. Hello, everybody. John Ashworth, MC Ashworth here at Frazer Consultants. I heard something profound that made me think of you the other day. You, Mr. or Mrs. Funeral Director, doing the best you can out there doing amazing work, in fact, in your community and not often celebrated to the extent that you probably should be. The things that last are rarely the things that were received with celebration when they first arrived on the scene.

I feel like this could be a mantra for your work as a funeral director. And I’m sure there are many examples, but who am I to say? I know you don’t really know me. In fact, you probably don’t even have any idea who I am. Right at this moment, I’m just another salesperson or vendor claiming to have something you need. Soon, however, you will know me. And by the time you’re finished listening to this, not only will you know who I am, but you may find yourself feeling compelled to pick up the telephone and give me a call. Why? Because I know you, and I believe I understand you. I understand how important you are to your local communities. I understand the commitment you’ve made to your calling and to your legacy. And I understand how challenging and time-consuming your mission and your vocation can be.

Here at Frazer, our mission is to support you in your quest to provide an expert and viable partner when it comes to the technology that as time moves forward, continues to drive your business in more and more vital ways. And depending on the level to which you have embedded technology into your business, there is vast room for improvement or incremental room for improvement either way. We also understand that as funeral directors focused on your mission, you don’t always have the time or energy left at the end of the day to harness a full and complete understanding of how to leverage technology in ways that will make you and your funeral home, more effective, more powerful. That’s why you have us here at Frazer Consultants. We can help you.

Regardless of the details, we want you to know. I want you to know that we are here for you and that there is one big difference between us and everyone else out there who claims to have what we have to have your back. Why Frazer, you ask. Have a seat, spread out, put your feet up, and allow me to explain. It’s like the difference between flying first-class and riding and coach with the added benefit that it doesn’t cost you anything extra.

Here’s what I mean. Anyone can fly coach, which in your case is staying with your current website platform or provider. Or even if you are on the Frazer website platform, but you’ve been hanging on to that old technology and reluctant to upgrade your website, I’m going to put that in this category for now, too, but this is mainly for those of you who are working with a different website provider and thinking yourself, I’m happy with what I have, John. I don’t need to switch. You can continue to receive the same bland service, eat the same stale peanuts, getting the same lackluster experience and results from your website and your online marketing efforts. It will get you from point A to point B. sure, just like an old car. An old $5,000 to $10,000 car is going to get you from where you want to go A to B, no problem. But the experience along the way will leave you and your client families feeling unfulfilled, often frustrated, and worst of all, stymied by your inability to break free from the monotony and create a more meaningful, unique, fulfilling, profitable, and positive experience for everyone, including you.

The question I often get when I present our product this way is this: can a Frazer website really do all of that, John? Isn’t it just a website? Which is, of course, like asking, isn’t it just another flight from point A to point B? Not when you’re flying first class, it isn’t, because once you decide you and your business deserve the first-class luxury experience, you immediately benefit from a higher level of service and expertise in particular that keeps you fresh, energized, current, and carefully prepare for all the work that comes next. Imagine that little warm towel they hand you at the end of your flight in first class. That’s a little thing, but boy does it make a big difference as you depart from that plane, setting you up to be ready to serve because you’ve done the most important thing you can do in order to prepare yourself for your mission. You’ve served yourself and your business, first.

Take a look around at everything we offer here at Frazer Consultants. Look carefully at everything we’ve built for you. All of it has one core purpose, and that is to serve you so that you can serve your families more effectively and more meaningfully by extension. That’s our mission here at Frazer Consultants. This is our first-class commitment to you and your families. When you’re truly willing to consider the merits of everything we offer, the benefits of everything we offer, you will clearly see that this is true. I won’t have to work that hard to convince you.

Are you ready to take the next step? Remember, anyone can fly coach. You deserve first-class. Reserve your seat today for your live showcase of the Frazer website platform. Re-imagine your vision and your mission along with your expert guide. We are now booking. I am now booking with 24 to 48 hours’ notice. I’ve got special pricing through the end of the month. So act fast. This timeframe is subject to change without notice to accommodate expanding demand. We can only build so many new websites at a time. We don’t have room for everyone. Not everyone deserves first-class. John Ashworth, MC Ashworth expert technology consultant here at Frazer Consultants.

This is what I call the hidden benefit at Frazer. Consider this the P.S. to this podcast to you today. What is the hidden benefit of Frazer? It’s the team. The technology gets you started. It’s the team that supports you and helps you leverage that technology and build it into something inside your business that is truly magnificent, magical, genius. I would love to help you do all that. John Ashworth, MC Ashworth signing off. Click my calendar link inside this communication. Schedule a showcase with me. I’ll take as much time as you have to give. We can do it in 10 or 15 minutes. I just did it in about five. I look forward to hearing from you. Take care, everybody.

John’s Contact Info:

608-351-2195 (CST)

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