Typically, families don’t casually browse funeral home websites. They seek out a funeral home website when they have specific needs whether that be preneed or at-need funeral services or finding a loved one’s funeral service information.

That’s why it’s so important to make information easy to find, or else families may move onto another funeral home’s website.

Below, we’re highlighting some of the major things families are looking for when they visit your funeral home’s website. By keeping these things in mind, you can better cater to families and stand out among your competitors.

Informative Obituaries

Many families will visit a funeral home website to find their loved one’s obituary. There they can find the visitation and funeral service information. With a Frazer-powered website, they can also get directions to the service via text or email.

Also, they can share a memory, condolence message, and photos or videos on their loved one’s Tribute Wall. In addition, they can directly order flowers to the service and share the obituary to social media.

Your Contact Information

Your contact information should be easy for families to find. By including it in the header and footer of your website, families can find it on any of your website’s pages. Also, include a contact page so families can send you a direct message and see a map of where your funeral home is.

Services You Offer

It’s important to be detailed about the services you offer. With more alternatives to traditional burial than ever, families won’t assume you provide every service they’re looking for.

Flexible Payment Options

When you choose a Frazer-powered website, you get access to Tribute Pay — our all-in-one payment platform. Tribute Pay is right on your website, so families can pay for all their funeral expenses right from their computer or mobile device. They can choose from a variety of payment options including credit cards, eChecks, Tribute Crowdfunding, Tribute Loans, and Tribute Insurance Assignments.

Useful Resources

It’s key to have concise and informational content on your website. If you have too many pages of content, families won’t view them.

When including resources on your funeral home website, think of what you would find useful if your loved one had just passed away. Things like support group information or a blog about coping with a loss will help families in their grief journey.