Frazer Blog

Why You Need Video on Your Funeral Home’s Website [Video]

by | Sep 20, 2021 | Funeral Home Websites, Funeral Profession Videos, John Ashworth


Hello everybody. John Ashworth here, MC Ashworth here at Frazer Consultants. As you might imagine, I spend a lot of time on Frazer websites during the day. And I came across a few with really great video in the header image. You’ll see it playing here on the screen. And I just thought this is a great opportunity to encourage you to do the same.

Your imagery on your website is an amazing way to differentiate yourself, to really get to a level of customization that does separate you from your competition locally, and really have an impact on your local community when people visit your website. Images with depth are more welcoming. Video images, you cannot put enough video on your website.

Now, these videos don’t have anybody talking in them. You can have people, you can show scenes of people, but you can’t have any sound with them. Just an image playing. A lot of it is location footage, but it’s all very, very welcoming. It’s very engaging. It has an immediate impact that again, separates your website from the competition. So I encourage you to do the same.

You can film these videos on your own iPhone or smartphone and get them to our team and we can build them into your websites. If you’ve got the new website builder technology, we can do amazing things with the customization of your website. And I would love to talk to you about that if you’re interested in upgrading your current website to our latest, greatest website builder platform.

But look at this, these images, it’s just that much more interesting when people land on your website and it just adds a nice touchpoint to what you’re doing online. Your website is a living, breathing mechanism. It is a powerful, powerful communication tool, and you need to treat it as such.

You either need to do it yourself, or you need to get people who can help you on your team or hire people locally, copywriters, videographers, photographers, people who can really help you take your online presence to the next level. Of course, we here at Frazer are here to support you in that effort. I am here to support you in that effort, and we would love to get started on adding some great imagery to your Frazer website.

Now, one more thing I wanted to mention again, my name is John Ashworth. I’m an Account Executive here at Frazer Consultants, and I’ve got my own category on the Frazer blog now. So be sure to check out the John Ashworth category. It’s this link right here. We’ll include that in this post so you can easily find it, but right at the top of this post, you’ll see my name, John Ashworth. If you click on that at any time, you’ll get access to all the great content, videos, podcasts that I’m sharing here on a regular basis to help you take your online presence to the next level, and really get mastery of your digital marketing efforts online.

This is powerful stuff. You have amazing opportunities. And we have an amazing team here at Frazer, including me with a lot of expertise, ready and willing to help when you need it. We hope to hear from you soon. Thanks for watching. This is John Ashworth, aka MC Ashworth signing off for now.


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