Frazer Blog

How Frazer Can Help with Social Media During COVID-19

by | May 26, 2020 | Funeral Home Marketing

person typing on smartphone

Social media is a powerful tool right now. As we all adjust to the new normal, social media is a great way to share information and have virtual meetups. 

For your funeral home, you can use it to help bring your community together. Whether it’s educating or spreading joy, social media can help you accomplish this. 

Read on to learn some social media best practices during these challenging times, as well as how we can help! 

Tips for Posting to Your Funeral Home’s Social Media Pages During COVID-19 

We want to share a few best practices for posting to social media during these trying times: 

  1. Be a resource to your community. Share posts that educate families about how COVID-19 has changed funerals and how your funeral home is adapting. 
  2. Bring your community together. Find creative ways to help people feel less alone, such as with posts that encourage engagement. For example, ask your community their favorite local restaurants for ordering takeout. Or, have people share photos of their pets to make people smile. 
  3. Spread joy and positivity. With so much uncertainty and fear surrounding COVID-19, give families the hope and inspiration that they need. Whether it’s a cute photo of your therapy dog or a reminder that this is temporary, show your families that you’re here to help. 

Get Access to Pre-Made Social Media Posts with Our Media Kits 

Since your day-to-day schedule is more busy than usual, let us help you with your social media! Every month, we put out a free social media kit! These are filled with pre-made posts and images, blog prompts, and more for multiple social media channels. Some of the posts relate to holidays that month, as well as the COVID-19 pandemic. For more posts related to COVID-19, check out our free COVID-19 media kit with social media posts and a press release! 

Other Resources to Help with Your Funeral Home’s Social Media Efforts  

In addition to our free media kits, we have several free eBooks and articles about social media tips and tricks. Whether you’re looking for information on a specific social media platform or general advice, we’ve got you covered. You can find them on our Resources Page and by visiting our blog. For COVID-19 resources, check out our COVID-19 Resources Repository

And, to show your support during COVID-19 and dedication to serving your community, we created some Facebook Frames! With just a few quick steps, you can add them to your Facebook profile picture. They’re a simple way to make sure your hard work doesn’t go unnoticed and give your families peace of mind that you’re keeping them safe. 

Take Away the Stress of Posting to Social Media with Our Social Media Packages 

With everything that’s going on, we understand that finding time for social media is easier said than done. To help ease this stress, let our social media packages help! We offer a variety of social media packages to help manage your funeral home’s online presence. With our most extensive option, we post three to five times a week to Facebook on your funeral home’s behalf. This way, you can rest assured that your social media is in good hands and focus on what matters most: caring for the families you serve. 


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