If you’ve searched for a restaurant, bar, or other business on Google lately, chances are you’ve seen a result like this pop up on the right-hand side of your screen on desktop or at the top of your screen on mobile:

What you’re seeing here is called Google My Business, and it’s how Google provides a user-friendly way for people to find out important information about a business. Business hours, contact information, reviews, and directions are all at their fingertips.

But Google My Business isn’t just useful for people who do the searching, it’s useful for the businesses who are being searched for as well. It’s one of the best free tools out there in terms of getting useful information about your business into the hands of potential clients, which is why so many businesses take advantage of it.

If you’re a funeral home, there is a lot that your potential and current client families can get out of you using Google My Business. If you haven’t set up your information, here’s how to do it:

• Step 1: Set up a free account with Google My Business by going to business.google.com or downloading the Google My Business app for Android or iOS.
• Step 2: If you haven’t already done so, you’ll have to verify your business on Google.
• Step 3: If you’re on the mobile Google My Business app, tap the menu icon and select Business info. Then tap the pencil icon or the text you would like to change. When you’re done, tap Save in the upper right corner.

If you’re logged into the Google My Business website, switch to cards view by clicking on the icon that resembles six small, gray boxes. Choose the listing you want to edit, then click Info at the top of the page. Click the section that you want to change, then enter the new information.

And that’s it! You can edit all kinds of information in Google My Business, such as the name of your business, your address, phone number, website, category, hours, photos, and more. The more information you include, the more useful it will be to the people who search for you.

Keep in mind — your changes may be reviewed for quality before being published. Also, if you edit the information you’ve already put in, your changes might take up to 60 days to appear.

If you have problems, you can always check out this FAQ page or contact Google’s support team for help.