Frazer Blog

Memorial Folders are a Perfect Personalization Opportunity

by | Jul 23, 2012 | Funeral Personalization

A laptop sitting on a desk

A standard item of funeral stationery that tends to be kept for years by mourners who attend a service, a memorial folder is the perfect medium through which to tell the story of a loved one that has passed away. When personalized with photos and quotes, they become even more endearing — and enduring.

When confronted with the loss of a loved one and the ensuing funeral planning involved, one of the most important things to keep in mind is how to tell the story of the deceased. There are key opportunities in which this can be accomplished. A Tribute Video at the memorial service brings life to photographs with music and milestones. In terms of items that can be made available to every visitor, however, a memorial folder is an ideal way to tell the deceased’s story.

Client families often have pretty specific ideas about how their loved one should be presented in writing. As a funeral professional, you have the duty of conducting interviews to obtain information for the obituary. You will have a generally good idea at this point what passions and interests were relevant to the deceased and have the insight necessary to guide client families through the steps in planning the service and selecting appropriate funeral stationery.

Many people tend to keep memorial folders for years following a funeral as a remembrance keepsake. With funeral software, designed with the funeral professional in mind, you are in an excellent position to make recommendations for an impressive memorial folder.

You will, of course, include the standard information, such as name, birth and death dates, and other pertinent information about the service. Personalizing the memorial folder is surprisingly easy and the end result is a unique, one-of-a-kind piece that represents the deceased through images and verbiage.

Photographs are instrumental in personalization, and easy templates guide you step-by-step on uploading and positioning. Themes are available to showcase the personality or interests of the deceased and there are hundreds to choose from with a wide variety of hobbies, religious beliefs, and occupations represented.

Talk to your client families to get favorite quotes, bible passages or hymns, or even jokes and anecdotes. The goal is to create a piece that is not only informative but also immediately recalls the individual spirit of the person when looked at years later.

Help your client families allow their loved ones to live on in a customized memorial folder. If you are recommending other funeral stationery items, such as prayer cards, acknowledgment cards, etc., be sure to suggest the use of one theme for visual consistency.

Download Tribute Center to create personalized memorial folders and other keepsakes for the families you serve!


Submit a Comment

Your email address will not be published. Required fields are marked *

You may also like

Sign up for our newsletter and get tips, trends, news, and more sent directly to your inbox!

Frazer Consultants

Frazer Consultants

Pin It on Pinterest